Gauge Mobile Solutions Inc.

NFC and Marketing: Bridging the Gap

This Whitepaper, a collaborative project between Gauge Mobile, Newad and Astral Out-of-Home, focuses on the opportunities and applications for Near Field Communication (NFC) in marketing. It showcases a wide range of case studies across various media and provides key statistics on market penetration and consumer adoption.

NFC is a great tool to elicit action from the consumer and provide an interactive experience through a variety of media channels. While much of the industry is focused on the use of NFC for mobile transactions we would like to draw attention to the opportunities in communication: consumer engagement, activation and relationship building.

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NFC Whitepaper